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Summit Objectives  
Vision: Enhancing the focus on events in the Middle East by facilitating international business, investment and knowledge-transfer
Mission: Exploring how the hosting strategies of cities today will shape the cities of tomorrow
Capabilities: Identifying trends in city strategies for bids, engagement, sponsorship and funding and exchanging expertise that can be applied to different event types, cultures and geographies
Support: Creating the ultimate platform where the world meets to discuss the full spectrum of bidding, hosting, venues and legacy of past, current and future events
Key Thems of the 4th Edition  
     Host City of Expo2020      Young People in Sports      Home-Grown Events
     Social Media & Engagement      Women in Sports      New Formats for Events
     Funding & Sponsorship      Tourism & Events    
Who Participates?